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In 2001, Adam a goalkeeper coach at Crystal Palace FC, launched Sells Goalkeeper Products.Sells identifies the need for a high range of goalkeeper gloves
launches its first pair of gloves, they are worn by Dean Kiely of Middlesbrough. In June of that year their first range of goalkeeper products go on sale and are received with a phenomenal response.
Jerzy Dudek sells goalkeeper gloves sponsored keeper stars as Liverpool claims the Champion League in Instanbul as they
defeat A.C. Milan
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